Consider how Kanye West did it when he used the live-streaming app WAV to broadcast his Ye album release party. With all this in mind, more and more artists are using live streaming to broadcast their live events. In addition to the fact that live events are a valuable revenue source, they’re also a powerful experience that can help an artist expand their reach. Today, music producers and record labels know this, and they’re using the medium of video to help capture and extend that feeling. Think of how powerful the experience of being at a concert is – being surrounded by thousands of screaming fans in a stadium. Music is a powerful medium, and it’s the vessel of choice for anyone who wants to foster a shared, emotional connection between artists and fans or between people in an in-person environment. Here are a few significant ways the music video industry has shifted in recent years: 1. ![]() Great videos combine aesthetics with delivery and monetization and must be perfect to move the needle tangibly. Today, the production of music videos is a high-impact pursuit. 4 Ways Music Video Production Has Changed In a world where virtually everyone has a small computer in their pocket, music videos stand out as a consumable form of content that not only provides value but also showcases artists and the industry in a different light. ![]() In fact, they’re more critical now than they’ve ever been. While MTV may be all but defunct, music videos have maintained their importance. If you watched Beyonce’s viral Homecoming, you know what we mean: As a result, many have begun to incorporate video and other visuals into their marketing, relying predominantly on platforms like Instagram, TikTok, YouTube, and even Netflix. Today, the profit margins for streaming content are lower than those for physical purchases, and industry professionals are looking for ways to revive their business models. Since then, however, the music video production industry has shifted. Visual was the gold standard of music marketing, and it served as the essential right-hand man to the crucial audio experience. Music videos were commonly regarded as advertisements not only for artists but for the albums they produced. In fact, this mentality pervaded throughout the golden age of recorded music. Everyone in the industry knew that a prominent video placement on MTV was the best way to drive record sales. Massive names like Madonna and Michael Jackson made appearances on the network. ![]() During that time, it was the channel for major labels who wanted to shape their visual appeal and present some of their biggest stars. Today, there are some exciting new music video production changes for enthusiasts and record labels to take note of. Music videos: they used to air 24/7 on MTV, but what space do music videos inhabit today? Right now, the music industry is booming.
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